Wise is the go-to money transfer service for most of the globe because of their low fees and transparent approach to sending money. But in the US, they're unknown. So Wise invited us to pitch their US launch against bigger agencies in London and we won. This led to our teams partnering with Wise to concept, script and produce their US launch campaign: "Be Smart. Get Wise." This campaign is currently running in the US and our big idea is becoming a global strategic and creative positioning for the brand.