Pura is a smart fragrance diffuser company that is revolutionizing the scent world. James Harden is a big investor. So Pura partnered with their NBA superstar to create a line of scents that represented his life off the court. We were in the middle of shooting Pura’s first brand commercial when James agreed to give us 4 hours of his time in LA to film commercials about his new fragrance. So we pushed pause on the brand spot and wrote two scripts Harden would agree to, shot it in 4 hour hours and delivered everything in less than 10 days.