In a travel world dominated by meta travel search sites like Booking.com, Expedia and Kayak, how does Skyscanner break through in new markets and prove it’s the ultimate hack for finding the best deals on travel around the world? Push beyond familiar “luxury of travel” and “escape and relax” tropes competitors rely on and create a new “Ultimate Travel Hack” brand platform. Then use social listening and emerging travel trends to create brand characters that travelers could relate to as they search for the best price on their next big adventure.